The NoRD workshops are focused settings for giving and receiving constructive comments, working together in an inspiring and relaxed nordic atmosphere, as well as having fun. The focus is on relationship dynamics, covering both business (B2B) and consumer relationships. Relationship dynamics include both the inherent dynamic nature of relationships and networks, and specific dynamic states; the start of relationships, their major turning points (e.g. after critical events), the work involved in maintaining relationship stability, and the ending of relationships. Dynamics involves different actor levels (e.g. individuals, teams, companies, network actors etc.), different actions (intentional or not) take place, and different outcomes influence the actors involved at all levels.
At the workshops, each paper has commentators (a senior and a junior) and 45 minutes in total are spent for the presentation and discussion. In addition to the paper presentations, the workshops include team work and occasional guest speakers.
The story of the NoRD Workshops begins at 1999 when Bo Edvardsson from Karlstad, Virpi Havila from Uppsala, Maria Holmlund-Rytkönen and Tore Strandvik from Hanken, and Jaana Tähtinen from University of Oulu had an idea of a joint workshop. Jaana, who at the time was writing her doctoral thesis on business relationship dissolution applied for funding for the workshop. With Kjell Grønhaug from BI we applied for a grant from NoRFA and the 1st NoRD took place already at 2000. This illustrates how we have been a dynamic group already from the beginning! Well after Kjell retired, prof. Debbie Harrison from BI joined the team and the 2018 workshop was our 10th!
What about output? So far, ten bi-annual workshops have been organized where more than 150 papers have been presented and discussed. At least 22 licentiate or doctoral thesis have been advanced at different workshops, a Special issue on Relationship Ending appeared in Journal of Marketing Management in 2004, special sessions have been organized at the IMP Conference (2011, 2013, 2015), over 30 NoRD papers have been published as journal articles later on, and last but not least new co-authorships have been born at NoRD.
Hence, the current scientific committee feels that the NoRD workshops have been very helpful in advancing the research community. In a recent paper on Marketing Theory we reflect on NoRD and other workshops impact. We would like to welcome more researchers to join the debate around relationship dynamics. Please, join us!
At the workshops, each paper has commentators (a senior and a junior) and 45 minutes in total are spent for the presentation and discussion. In addition to the paper presentations, the workshops include team work and occasional guest speakers.
The story of the NoRD Workshops begins at 1999 when Bo Edvardsson from Karlstad, Virpi Havila from Uppsala, Maria Holmlund-Rytkönen and Tore Strandvik from Hanken, and Jaana Tähtinen from University of Oulu had an idea of a joint workshop. Jaana, who at the time was writing her doctoral thesis on business relationship dissolution applied for funding for the workshop. With Kjell Grønhaug from BI we applied for a grant from NoRFA and the 1st NoRD took place already at 2000. This illustrates how we have been a dynamic group already from the beginning! Well after Kjell retired, prof. Debbie Harrison from BI joined the team and the 2018 workshop was our 10th!
What about output? So far, ten bi-annual workshops have been organized where more than 150 papers have been presented and discussed. At least 22 licentiate or doctoral thesis have been advanced at different workshops, a Special issue on Relationship Ending appeared in Journal of Marketing Management in 2004, special sessions have been organized at the IMP Conference (2011, 2013, 2015), over 30 NoRD papers have been published as journal articles later on, and last but not least new co-authorships have been born at NoRD.
Hence, the current scientific committee feels that the NoRD workshops have been very helpful in advancing the research community. In a recent paper on Marketing Theory we reflect on NoRD and other workshops impact. We would like to welcome more researchers to join the debate around relationship dynamics. Please, join us!